In today’s landscape of increased competition and reduced budgets, it can be hard to know where to start when seeking qualified investors and other potential buyers for your property listings. Fortunately, some strategies can help you find new business opportunities – in direct sales markets and those involving more creative avenues. I, Brandon Gilkey, will share how to uncover off-market deals, hone your marketing skillset, and close with preparedness — all while staying within budget.

Networking

The saying “It’s not what you know, it’s who you know” holds in real estate investing. Building a network of connections is essential to achieving success in this industry.  Two of the best “hubs” for networking in real estate are Bigger Pockets and Connected Investors.

The two companies that have been most consistent in helping me find off-market buyers are my great friends at KEYGLE and within my own company, Johnny Stallion and Henry Claytor at  Investor Deals Today.

Additionally, don’t underestimate the power of your existing relationships. Reaching out to family, friends, and colleagues with a shared interest in real estate could provide new opportunities. You can also tap into your professional contacts, and I do this myself through LinkedIn. Don’t hesitate to leverage these connections to help you achieve your real estate investing goals. 

Social Media 

Social media has become integral to our daily lives in today’s digital age. From Instagram to X, nearly everyone has a social media account. This makes it an ideal platform for businesses to advertise their services. You can reach a wider audience with social media. The best part? It’s free. Of all the platforms, I have found Facebook to be the most consistent at providing potential buyers with off-market deals. To get a FULL understanding of how to use Facebook to do this, I suggest you check out educational material provided by the good folks at Astro Flipping.

Local Print Ads

Although a bit outdated, placing ads in local publications can help target buyers actively looking to purchase a property in the same area as your listing. Whether it’s an ad in the local newspaper or a magazine, it’s an effective way to get your property in front of people who may not have seen it otherwise. However, this strategy can be costly, so consider the cost before using this method. 

Cold Calling

Cold calling, for me, is one of the most difficult but most effective ways to reach out directly to potential buyers. To be most effective in cold calling, you HAVE TO KNOW the correct strategy and approach to take. This would take a whole other post to explain, so if you want to learn more about this, email me at brandon@InvestorDealsToday.com, and I’ll give you some free tips. 

Professional Real Estate Firms

When buying or selling off-market real estate, having a professional real estate firm on your side is important. These firms specialize in confidential transactions that may not be listed on the public market. With the help of a professional real estate firm, you can access a wider range of properties that are not available to the general public. These firms also have the knowledge and expertise to negotiate deals behind the scenes, making the process smoother and more seamless for both parties. So, if you’re looking to invest in off-market real estate, partnering with a professional real estate firm can give you a competitive edge and help you achieve your investment goals.

Online Advertisements 

Businesses constantly seek new and innovative ways to spread the word about their products and services. One strategy that has become increasingly popular in recent years is online advertising. Companies can increase visibility and reach a larger audience by investing in platforms like Google Ads or Facebook Ads. These ads allow businesses to target demographics and interests, ensuring that their message is heard by those most likely to be interested in what they offer. With the ability to track metrics like impressions, clicks, and conversions, online advertising is an effective way to measure marketing campaign success. So, if you’re looking to expand your reach and bring in more potential buyers, online advertisements might just be the solution you’ve been searching for.

Final Thoughts

Beginning investors should always take advantage of any connection they have in the real estate market and leverage social media and local print ad campaigns to reach more buyers. Cold calling can be a powerful tool that helps you connect directly with potential buyers, and working with professional real estate firms can make it easier to find off-market deals. Lastly, investing in online advertising, such as Google Ads or Facebook Ads, is essential if you want to be seen by prospective buyers. With these strategies, you’ll be well on your way to investing successfully in real estate! If this article has given you the confidence and knowledge to start, now is the perfect time to take action – happy investing!

Brandon Gilkey is the CEO of Investor Deals Today, one of the industry leaders in Single Family Residential Portfolio transactions in the United States. In addition to this, he is the Managing Partner of four Real Estate Holding companies with properties in different states.